now they have also talked about the news, so the viral effect of the new promotional campaign of the Australian state of Queensland has reached the height of its global reach, in a few days.
www.islandreefjob.com The site has in fact been created for selecting candidates aspiring for the post of keeper of the island on the Great Barrier Reef in Australia. The work consists in living for 6 months on the island while enjoying all the wonderful activities and excursions you can do in this paradise, and recount the experience to the world via a blog with photos and video. All this is topped with a salary of $ 150,000 Australians.
Needless to say, the nominations are already millions when there is still over a month in arrears.
There is no doubt that it is promoting, otherwise it would make sense to do a site translated into six languages \u200b\u200bif the applicant must speak perfect English (the language of chance and that neighboring countries have the greatest flow of tourists to the 'Australia).
I find this initiative a great idea to promote a tourist destination worldwide, with coverage across all media, at a cost truly ridiculous (the salary of the keeper) than it would have cost to purchase similar space in newspapers, in TV and online. An example of viral marketing at its best, which is amplified by the millions of videos, of course, have as their central theme the Australian barrier, which candidates must submit to be eligible for selection.
no doubt about it, hats off to the office of tourism in Queensland, and .... I very nearly am sending my application, work is just an excuse, but someone will do really!
