Thursday, July 31, 2008
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The previous post was closed on the question whether there is a way to integrate multiple vendors in one dynamic platform for the package even if they do not have a standard interface XML OTA , or if you do not have an interface altogether.
The first answer I can give is: Yes, but with a development cost so high that actually makes the project unfeasible.
The middle way is derived from the idea of \u200b\u200bhybrid MarketPlace, which is a standard platform where different vendors directly access (and in some cases manually) to enter our main products and services, their deals. Within the platform is a normalization of the data so that they can be searched and used in accordance with standard schemes. The entire platform is naturally exposed to the outside interface OTA XML standard.
The cost of interfacing to the suppliers is not structured then replaced by the human cost of those who will load and update the data manually in cases where not available for any type of automation. However, this is a commitment shared out between the various suppliers and centralized economy to the benefit of the system.
It is therefore bring up the system, supplied by different vendors, as a huge single supplier, which sets out a single standard interface for different types of services booked.
for loading data from suppliers, those who already have more structured OTA interfaces can be integrated directly, but those who have to adapt their interfaces to standard applications or to realize the translation proxy. For smaller suppliers, or just less structured in terms of technology, but represent the true value added to the system, perform a back office application that allows uploading and managing data. Any ad-hoc interfaces can be built only where the amount of data does not allow the manual, or where there are already proprietary management applications from which to draw information.
Speaking of information managed by the system, there is no doubt that these represent not only data on tourist services, but also background information that will build the environment "social" in which all tenders must be integrated. The concept of provider should therefore be extended to the same people that feed the database with their reviews, their photos, their opinions and so on.
Google, has long since begun a similar pattern of integration of user-generated content mixed with its interactive maps which are also given the economic realities (hotels, restaurants, attractions ...). The resources put in by Big G is without doubt the best available today, but what I think is lacking is the ease for the user to distill from this sea of \u200b\u200binformation, a concrete idea of \u200b\u200bthe route, a cost estimate, an end point where summarize the choices made and decide to buy what is necessary. I do not hesitate to imagine that Google is pointing to this, rumors of an impending application specific to the tourism license plate that Google is now more certainty and it is just wait. But as Google will address the integration of suppliers? Will only link to the website where to send the client to finalize the purchase in the absence once again the target of the one-stop-shop?
Does anyone want to explore the concepts and go deeper on this subject?
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We have seen in the two previous posts dedicated to Dynamic Packaging should be an innovative combination of different suppliers that go beyond the old GDS, which until a few years ago was the only system able to access with a single " verb "on flights, hotels, car rental and other services.
Language XML, is now in the projects and in the hopes of many, the road to access disparate systems to query and booking vendors. For years now, every travel service provider which has expansionist ambitions in the market, web and not only had to implement your own XML interface to access other systems or to make its system accessible to others. But what is the level of standardization is now available for this type of interface?
specifications OTA Open Travel Alliance have for years been the standard, at least on paper, as developed by an independent organization whose membership comprises all the major players in the world tourism market. Each year, the specific enrich new features, the set of messages devoted to emerging areas (eg booking cruises or complex events such as conferences), but the stumbling block in my opinion are two:
- Complexity of architecture for a developer, forced to extricate themselves from hundreds of XML schemas, it can take months to build an interface that makes it compatible with the specific OTA its database. Needless to say, the skills needed for this type of activity are among the most common, as not just a good programmer, but it takes very specific knowledge and experience in the field.
- High implementation costs: the consequence is that only really big with ample resources for development, to address this task.
to others, to small suppliers, small Web sites and to all those who can not afford for reasons of economic or human resources to adhere to the OTA specifications, there remains only the alternative of making small ad-hoc interfaces to each partner (supplier / distributor) and they need to exchange data.
Finally, there are also examples of big reality that they preferred to develop their own protocol owner from forcing their bargaining power of those who want to tap into data from their databases to create an ad hoc interface. This makes the integration of multiple systems very difficult, complicated and expensive.
there an alternative?
We will discuss in Part Four
more ...
Wednesday, July 30, 2008
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Although not really relevant to the topic of Dynamic Packaging, I would like TripIt, an American website that is based on a simple idea: sending emails to TripIt confirmation of their bookings Web constructs a route summary, with all the background information needed before and during the journey (weather, maps, schedules, events).
The list of sites compatible with TripIt, ie which can interpret the reservation email, it's quite long and includes major airlines, hotel chains and online booking sites, although it is naturally unbalanced to the United States and therefore not usable for European users.
It 's a good start, but in this case is done only to aggregate different products after purchase, so lacks any aid to research and booking. I think it is a good example of post-sales support for Dynamic Packaging, however, covering all stages of the process.
continues in Part 3
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It does so much to talk about Dynamic Packaging, or web applications that allow you to book in one place (or to be precise, in a single transaction) more tourist services, usually combining a flight to a hotel and possibly a rental car.
Most Dynamic Packaging systems that exist today meet only these three types of services, ie flight + hotel + car, and only in some cases there are also services such as land transfers or side trips.
Ok, these three items combined represent over 99% of web sales, and what to look for more? In reality the client is not seeking "more" look "better", because almost all systems of Dynamic Packaging in reality are merely aggregators GDS systems and then can be mixed (albeit stylish) only offers distributed on these systems, which often suffer from structural obsolescence.
- Flights: Very few airlines have loaded their fares on the GDS, and a huge slice of this emerging market is cut off
- Hotels: only hotel chains are structured on the GDS, as well as a number Fortunately, increasingly, of independent hotels that are brought on by companies GDS "switch" that represent them in the form of virtual chains. Pegasus is certainly the most important switch, which makes visible the GDS tens of thousands of independent hotels aggregate marks from virtually unknown to the general public (SynXis, Utell, ActiveHotels, Unirez, just to name a few). So here we find that the GDS does not mean all the low end of the "Accommodation that both would benefit from the dynamics of Dynamic Packaging.
- Auto: here the problem is much less heard as all the major car hire companies are always on the GDS and so perfectly integrated into dynamic packages. Left out only the local brokers and small businesses but sometimes, just because it is rooted in a narrow territory, could make a service better.
For these reasons, the solutions of dynamic packages often do not allow for savings and that the choice of services that the customer is trying to get yourself the best deals on dedicated sites or directly from the supplier, with only burden of having to complete more bookings instead of one.
My idea of \u200b\u200bDynamic Packaging
Step into the shoes of the customer looking for a solution "one stop shop", ie a single place to buy everything I need for my trip or my vacation here's what I would like to find:
- An engine booking flights that do the aggregation of different sources and is able to present all possibilities are searched for, including especially the low-cost.
- The ability to choose the type of accommodation not only among the hotels, but also comparing the offers non-hotel of my destination, such as bed & breakfasts, holiday homes, hostels and many more.
- The ability to find my destination for a list of events and recreational activities and excursions, with access to individual suppliers and can include in my virtual shopping basket of the voucher or booking the ticket directly.
- better planning for travel, car rental, but also and especially by public transport, and where possible to book in advance.
- course, the possibility of creating a route made up of several flights, or land, and several nights.
goes without saying that this is almost a utopia, just as the Web itself, with its immense amount of data can contain all that I have listed, and if the data and services are already on the web, spread among supplier sites, including blogs, collections of photos online, what actually is missing is the means to access and aggregate group information in a simple, oriented to the creation of a route with the adjacent shopping cart for purchases of flights, accommodation, activities and so very different from each other suppliers.
How to solve this dilemma?
continues in the second half
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Welcome to my Blog "Travel 2.0 Tech & Fun."
I too have not been able to resist, and I started this adventure in the blogosphere to speak my mind, and to collect some material and ideas on the use of web technology applied to the world of tourism.
Since even my work is based on this combination "Tourism and web" often draw water from my direct experience.
Good reading.
Steel
Friday, July 25, 2008
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Kitty and Mark went into the yard, ignoring the stares of the men of the Homicide Squad.
scientist dropped to the ground at the foot of the stairs and closed his eyes and sighed.
Kitty came to him worried. "How are you, Mark?"
" Soon I'll be better ..." he tried to reassure the boy.
Kitty nodded and smiled, not too sure, but reassuring, and sat beside him.
Her aura made her skin tingle. The feeling was not altogether unpleasant, though.
noticed that Mark had begun to breathe deeply and rhythmically, themselves, by practicing a meditation technique.
aura flickered, but it went out.
" I can not ..." he murmured, with a tinge of fear in his voice.
A shudder ran through the back of Kitty. If his boss was afraid then, the situation was really bad.
" there anything I can do for you?" He asked in alarm.
Mark looked straight at me. His seemed lit from within, and even his skin seemed brighter. Kitty stared
: he had never seen him like this. Looked like an angel, an angel with purple dreadlocks ...
" Do not worry, Kitty, not yet ..." he said softly.
reached into his pocket and pulled out a pack of cigarettes, old and shabby, which contained a few cigarettes by hand.
" you mind if I smoke?" He asked.
" No, no ..." she said quickly, shaking his head.
Mark smiled and turned on. From the first shot
Kitty knew that cigarettes were not. She gave a startled look on his boss.
smoking marijuana was not prohibited by the laws of the Community European magic but it was not well regarded in police circles. Okay
that the DCS was a little 'law to himself, but smoking at the scene of a crime was a bit' too much ...
After the first few shots, smoked heavily and closed his eyes, Mark was able to relax.
He felt that the light was fading on its own.
simply vanished and with it the fear and anger linked to memories of his childhood.
This time he had averted the danger. Nothing
crisis.
His thoughts were polished again.
exhaled smoke with intense relief.
He still had control of himself.
was free. And he would fight to the end to stay.
opened his eyes, calmly decided to end his cane, to enjoy life before returning to work.
And he saw the look of disapproval on the face painting of Kitty.
to think of it was not exactly blame. More than anything else was concerned. Mark
we pondered a second. Damn ... Kitty was concerned that someone saw him smoking and did report.
Mark would be happy if the day had brought only a trail so small.
The scientist could not help but smile, despite everything.
He was about to unleash a telekinetic storm, there were terrorist murders in freedom and Kitty was concerned for him.
Seeing him smile, the girl frowned even more. "I do not know what we find so amusing. If you call in the Committee are governed cocks ... "
front of his severely, Mark began to chuckle, softly at first, then get worse.
At the end she was laughing out loud, doubled.
Kitty was shocked and a little 'irritated. Mark found that its expression was very funny at that moment.
" Oh, Kitty ... - Managed to fumble - Stop looking at me like that ... "
now had tears in his eyes. The marijuana was that effect, in addition to unleash a terrible hunger.
" Like what?" Asked Kitty, ferociously.
Mark was able to stop laughing just enough to occur in an effective imitation of the girl. Even
Kitty laughed.
It took a while 'before the two to calm down.
Kitty was back sitting next to Mark, were both slumped at the foot of the wall.
" 're better now?" Said Kitty, turning to his boss. The purple light was gone, leaving him more human than ever, disheveled and with bloodshot eyes.
" Much better ... - Mark sighed, relaxed - I thank you very much. "
" And for what? "Will screen the girl.
" that they had no fear and he laughed with me." Mark said, standing up.
He held out a hand to help. "Come on. The work is not finished. "
Kitty grabbed my hand and let help.
They walked up the stairs to the crime scene.
Halfway Mark turned to her. He had a firm, no longer seemed as lost when they were dropped.
The scientist had managed to escape the spiral of memories that had imprisoned and had no intention of being sucked back from the past.
The voices in his head were screaming as they wanted ...
could not change what who had been wanted for the future, however, was still to be written.
And they would do them, not those cowards criminals.
" not allow that history will repeat itself." He murmured.