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Archive 2008 and 2009 we think

I would draw a small budget of 2008 with regard to the tourism and especially the on-line hotel reservation, not based on figures and statistics, but the sensations experienced, and from these to suggest what could happen in 2009.

Disintermediation is the queen

In 2008, consolidated one which started long before almost on the sly, that the trend towards disintermediation thrust of the hotels on the internet and booking online. The main OTA (Online Travel Agencies), have been those who more or less drops but not transit visitors, a clear sign that the interest has not decreased but increased use of internet sites only as an information and research . The hotels that are equipped with efficient systems for immediate booking on their web site owners have seen significant increase direct bookings at the expense of intermediate ones, with a decent savings committees converted, in many cases, readily in discounts and promotions to customers, in a vicious circle reinforcing the belief that you can save by booking directly.

This course, like all technological advances are unstoppable and you can not fight. Online-booking software and management of online presence ever more sophisticated and low cost are coming on the market, and enable them to quickly even the less tech hotels to offer direct access to their customers without intermediaries.

Google Map has changed the search for hotels

The thing was started in the second half of 2007, but it took several months to implement in full Google searches geotargettizzate that allow you to see the results of the search business on the map of the location. This new system has changed radically in a short time and the manner in which the user searches for the accommodation more suitable to him, with primary emphasis on the location. Google has also given due priority in this type of research to the direct link to the official website of the hotel and this gave a further push towards disintermediation. Some critics to the fact that only use the Yellow Pages database for this type of research, with its problems of incompleteness and differences between the information given (one for all the names rather than trade names).

TripAdvisor makes the rules

The year 2008 also saw the final and indisputable statement of TripAdvisor as the only (or almost) judge the quality of facilities worldwide. This has caused on the one hand many headaches for hoteliers to try to climb the ranking undeserved or disprove a negative feedback, but also helped to destroy the concept of user behavior one stop shopping, ie a single site web where to search, learn and buy.

The explosion of social networks today leads many users to visit multiple sites to find the best information before making your purchase decision, then the OTA portal becomes only one of many ways to learn, but it is not necessarily the best way to complete the purchase.

The price is not everything

This exponential increase of information and the ease of finding them has inevitably led to a downsizing of the component linked to the price. Who today would book a hotel at a very competitive price but with mostly reviews negative on the web? That's the value added that the hotel itself is able to communicate on the network, the ability to differentiate, to engage potential customers, and become true basics of marketing tools that can influence sales regardless of price.

HOW TO BE 'THE 2009?

Apart from the crisis that may or may not affect the entire hospitality industry, and unfortunately not depend on our will and our behavior, I would highlight trends that are few but significant:

Hard times for OTA

The two avenues for online booking portals are, in my opinion that the enlargement of the offer and that of specialization. To combat disintermediation should increase the pool of supply and sales, go to emerging markets both geographically and as a niche market, but also rethinking the role not only in the market such as retail stores, but as travel consultants. If the customer can choose and book now from only the individual hotel, may still need help when their needs are a little more complicated and require some effort. Solutions of dynamic packaging and supply of ancillary services may be the only living the trump card to be able to give the customer something extra. The B2B market, particularly the middle market and corporate travel, may also be areas where DIY is still too difficult and disintermediation is still limited.

expect however that the time of acquisition / merge between portals is not finished yet, and indeed, the 2009 is the year of reckoning for some great reality. Unfortunately, the spaces are shrinking, and many small fish will end up in the network.

Everything goes to the respective

is now unstoppable, and in 2009 will witness an orgy of social networking, and unfortunately I fear also abuse bordering on the ridiculous fielded by those who use it just to ride the wave of new media in a makeshift or inadequate. It 'a minefield where it is very dangerous move and where, in my humble opinion, have yet to be defined new languages \u200b\u200bfor use in this specific field. There is much room to experiment, but never overdo it.

New opportunities for the good old travel agent

I know I'm probably going against, but I take a number of signals going in the direction of a rediscovery by clients of the consultant's role, be it online and traditional. Paradoxically, the exponential increase in possibilities offered by the network makes it much more difficult to orient the client does not own expert. The agencies that will take the opportunity to reinvent themselves consultants, they can go to fill a gap that is slowly opening up. The hardest part is being able to reach the customer at the right time, perhaps through the same social networks where the customer is present and inform, and where it can be more receptive to the offer of professional help.

Conclusions

2009 will be a year of challenges on all fronts, who is running for an accommodation for those who must sell it on-line and off-line, and in general for those who live off tourism. Surely it was already engaged another gear much faster, and there will be surprises for many companies in all sectors, especially for those who do not run fast enough to keep pace with change. Roll up our sleeves and happy 2009.

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Farm, cross and delight of the on-line booking

I received a nice email asking me Fabio advice on how to set up an online booking portal for agritourism. I try to bring my experience in this field, the premise that today my company has only marginally to handle this kind of reality.

The highlights of the request for Fabio:

In terms of efficiency / effectiveness should assume that the contents of the various farm insert them directly in the portal or should we design a web interface that allows each of them to insert the contents or a solution of half!?

pricing policies: a fixed fee for various services, a commission on room sales and services ... or party!?

try to frame the general problem of the sale of the cottages on the Internet, and especially the difficulties of doing so as an intermediary.

The farm is not a hotel

seems obvious, but must always be borne in mind that a farm has a few things in common with a hotel, especially in terms of organization and management, and this affects a whole series of choices:

• A farm has almost never organized a reception and staff, then you can not expect that someone with sufficient computer skills and above all that is also willing to spend some time daily to update data in an on-line. Also claim that the emails are read and answers in a short time is sometimes a demand that goes beyond the capacity of certain structures.
• Almost always the administration is required by a qualified accountant, so relations with intermediaries regarding fees and payments can be difficult
• The Farm difficult to apply the trade policies of revenue management, price lists are often seasonal and permanent. The negotiation is done on the phone with the customer.
• Often the structures have a few rooms, so they can not manage because many brokers should be sold on all the same rooms overbook and the risk would be very high. Usually after a period of enthusiasm the operator chooses to stay only with those who have obtained the best results and ruining others.
• Who is the famous location and has sufficient carrying capacity often signed blank contracts for full allotment, or with foreign operators to have a guaranteed flow at a predetermined price, usually by leaving the intermediary 20 to 40% margin.

The first consideration suggests the organization is very unlikely that the owner or operator of a farm has skills and time available to load on-line text, photos, descriptions, and above all sensible multi-lingual. There is also the question that any self-respecting tourist portal must pursue a minimum level of standardization and quality in the content presented. The solution gives the best fruit is to have an editor from the structures that collect all the available material (texts and descriptions from the paper brochures, photos, list of services offered and so on) and then packages the presentation so even and especially care in the translations where multiple languages \u200b\u200bare not available. The time taken to load the data will always be less than that spent on the phone to explain to the poor how to use the backoffice operator to load the data and then for the past ricorreggerli and adapt.

Regarding the loading pricing and availability, now becomes a fundamental distinction between sales portal or single promotion. In the first case the data must be accurate, current and allow to arrive at an estimate of the precise price and undisputed. In the second case can be sufficient to reproduce the lists provided by the seasonal structures. Of course between these two solutions there is a gulf in terms of technology investment, employment and human relationship with the structures.

sell or let's just promotion?

Simply put: if you do not have the strength and structure to sell and therefore be a true broker, then you better get paid a promotional fee honest.

The reasoning is simple, to be intermediaries and deserve the commissions you have to supply customers and therefore bear responsibility for promoting and giving visibility to the portal and structures. In a segment as one of the farm is no easy task, as we must call for most foreign markets.

addition to the issues raised above and especially the limited number of housing units per structure, it is difficult to have guaranteed availability of free-sale or allotment, and in most cases, the farm will manage the bookings on-request, reconfirming that from time to time. This can lead to real bloodshed when the high season, perhaps for Easter, dozens of requests from the portal arrive on time that are rejected because the farm has already been filled by himself.

Today, who makes money by buying only intermediating farm makes the rooms a year for full vacuum as the first (in this case even 50% discount), or with very large allotment, to ensure it can meet the demands its customers and can therefore better plan initiatives Promotional knowing exactly how many rooms will need to fill.

The method of payment is important, the intermediary must be able to manage him the receipt by the customer and then pay structure, otherwise it risks having to chase the payment of small bills to committees, which because of its small amount it is difficult to enforce when the other side there is an administrative office organized as it is rather that of a grand hotel.

If you are not able to face all this, then you better tie the gain of the portal to its ability to attract visitors and send requests to the structures, making a fixed annual pay for the visibility and perhaps a tot for each request sent, regardless of the good end. This solution is very simple to implement, but doing the math is not the gold mine and one expects the competition in this type of solution is certainly very strong.

In conclusion, the farmhouse is definitely the type of tourist accommodation that has the greatest difficulties in managing an on-line sales, surpassed only by the campsites. Catching a ride on the web shows that only the big players really let you book online in real time, while all others are windows with the ability to send requests are not binding. Certainly times are changing rapidly, the Internet culture, and always arrives on a farm more structures are organized with tools and people dedicated to online sales. In my humble opinion, the numbers are still too limited to create a real business of selling online as we used for years for hotels.

available to broaden the discussion.

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Expedia does not have the magic filter

In post Expedia's got no reservations on hotel analytics , are revealed the results of a survey of web analytics Expedia to try to categorize and predict the behavior of the visitor.

I am not surprised to read that most users do not use the advanced search tools neither go to great lengths to try the hotel best suited to its needs, but merely a book of the top 5 hotels of the results standard.

This may nevertheless have different interpretations:

1) Expedia's customers trust the brand so much they consider the top hotels offered by Expedia as the best from all points of view. On the other hand, if they were not sold and therefore the most favorite Expedia not put them on top of the list. This is very likely.

2) The advanced search functions of Expedia are not well studied or well-structured, or visible, or those that do not reflect the real needs of rierca score, and then not used. This assumption seems implausible but you never know.

3) If you book online a hotel did not then all those claims that would be expected, especially not considering spending too much time to choose where to sleep. This may be so, but it would limit repeater customers who already know the system or have already booked in the past, so they know in order to get straight.

Expedia's survey continues to implement assuming statistical systems are able to present to the client for the first hotels that best fit their profile, however this is determined, even with 70% accuracy, stuff from big brother .

Beyond this joke of marketing-behavioral-prediction is no doubt that users are acting often impulsive and buy on-line is almost always done instinctively based on aesthetic factors rather than economic or emotional.

My interpretation, also based on my data analytics, is that opening up a huge list of hotels where quality and prices are more or less the same, the user feels a sense of powerlessness in making an informed choice, and understands that take your time to look at the details of all the hotels and then proceed in a logical and rational. Search in vain for a lifeline, but the classic buttons sorting and filtering are not enough or too complicated, increasing anxiety, then let instincts take over and click on the one with the most photos inspires him, or the one with the name that reminds him of something, and so on.

I had already spoken in this marginally post.

My statistics show that spend on average about ten seconds between viewing the hotels and click to enter the page of one of them, a time when the user has not even been able to scroll across the page . That is the most clicks is concentrated in the early hotels, those at the top is visible without scrolling.

So far nothing new, this has already been extensively documented by the studies of usability, and I agree with Expedia that a good marketing tool needs to do to show in the top positions Hotels that are more likely to attract potential customers to maximize conversions.

careful not to stumble into the error of creating filters that make you feel the pre-mass-client: For example, a switch-only hotels for business travelers "may annoy the manager who loves the hotels of a certain fascination for the trips 'business, and frankly I hate to stay in an anonymous suburban hotel business, I prefer when a more typical downtown hotel.

However, I wonder if indeed there is no magic filter to offer to clients to lift it from having to choose or at least to limit its choice to a reasonable number proposals. This filter should stimulate the emotional part evoking images of the choice and concrete actions, relying on the basic needs of travelers for any reason.

guess filters to find hotels where "no parking problems," "you walk to the metro", "eating well", "sleep and just," "spend little, you complain," you're treated like a king " , "no noise in the room", "excellent breakfast"

With a good system of tags and customer feedback could be achieved with little effort. Someone has already done?

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Travelcamp the sobering ...

I was able to participate in the Travelcamp of Rimini, at the TTG, and I am well pleased. Despite participants were not many (I can not speak publicly because in theory a BarCamp is not passive audience) the level was certainly very high and there was talk of arguments among the latest and most interesting, that I will not repeat or list, refer to the guide that will surely Paolo Zaccheo on the official website: http://www.barcamp.org/travelcamp

An event like this, and above all these things, they give you to think about, you show that there are people who have ideas in my head and try in every way to put them into practice, even if at times seem more real bets that organized projects, but that's okay, the Web is the important part because however, everyone is a winner.

sure I came back with a positive charge, with the desire to use new tools to improve myself "inside" and "outside" of what I do, and will give an impression of "2.0" to new initiatives here recently I called to make.

But once again all of this collides with the sense of boundless that sometimes gives me the Web. Once again I repeat now that the network is all there is everything, and it is useless to create new tools for new content.
What need is there, I wonder, of new sites where upload your own photos? What good is having more than one account on different social networks? How long you have to lose to reload the same content in multiple places in the net just because we want to be sure that all our contacts can see them?

In my little, and I'm definitely a rookie of social networks, I have already uploaded at least 10 times my little profile picture that I created on many sites. A very small redundancy unimportant, but to me symptomatic of the real problem that will soon be the biggest problem of web usability and filtering of information, the need for a sieve that allows you to connect the digital information that resides on sites and systems.

Even Travelcamp Rimini, Paolo Zaccheo did a classic example the world of tourism, the absence of a unique database of tourism resources: each hotel has surveyed hundreds or thousands of times in different systems, each time with a different code and perhaps with slight variations in name or address which lead to confusion or duplication. Since the problem is with current technology simple solution, I wonder how much authority should have an organization to build, distribute and to become de facto standards such unified archive.

The idea intrigues me much food for thought and opens significant.
We will come back on, if in the meantime there are ideas or comments .....

Rolling Full Length Mirror

Travelcamp in Rimini, October 25, 2008


invite all interested parties to participate in the next Travelcamp at the TTG Rimini, Saturday, October 25, 2008, all the info here: http://barcamp.org/travelcamp

If I had less trouble this time I could even prepare something to say, but for this first time I'll listen.

See you in Rimini.

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Italia.it - \u200b\u200bAct Two

she read the News that the Italian government plans to relaunch the initiative of Italia.it, the corporate website dedicated to tourism.

course begins by breaking with the past, ie change its name, or a more grandiose Italy.com VisitItaly.com.

The budget is 18 million, I wonder how many will be spent to buy one of these domains from the rightful owner, already because these domains are not free (only too natural) and their owners will be rubbing its hands for the unexpected fortune. A prudent employer would have concluded the deal for the first acqsuito domain before trumpeting from the rooftops of its intentions by levitating the price. I hope it is but I have some reasonable doubt.

If I were an owner I will not settle for less than 1 million euros, as in a project where the brand has so much dominance certainly can claim 5% of the budget.

We are still at the window to see what is behind this ad very thin and devoid of any detail on the contents, hoping to arrive shortly and other information that is not just propaganda.

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Overwhelmed by too much network, isolated from the cultural gap

read that "are added to YouTube every minute over 10 hours of video" instantly realized the impossibility of human "consume" everything that the network can provide and contain.
This brings a sense of anguish, knowing that a lifetime is not enough to read everything there is to read, to see everything there is to see, to find everything you need to search .

But even if we had time, we would know to understand everything we see and read on the net?

I learn (although I suspected) that 70% of Internet users do not speak English (many of them Chinese) and even English-speaking users have great difficulty in finding travel content in their beautiful language and are forced to book online online sites mainly in English. Not to mention the Italians, even excluded from these statistics.

The internationalization of content accessibility is one of the key issues for the development of tourism on-line. The enormous amount of information available takes the value zero for those who does not understand the language with which they are expressed, and the already complex problems of booking on-line become insurmountable when there are mountains language problems.

A user will book with confidence knowing that the customer-care provider does not speak his language, or knowing that it will have to call the call center should attempt to speak English for fear of not being understood, or worse do not understand?

Each tourism project on-line, both popular and commercial, has to deal with the cultural targeting, and whether limited to one ethnic group / language (the classic site for Italians in Italian only), or if address an internationalization and to what level. And 'no doubt that every pagliativo to manage content in different languages \u200b\u200bnot fully supported (the inability to respond to emails or phone calls in that language) cause the opposite effect and give the user a sense of carelessness and superficiality, Synthesis of the lack of attention to the customer.
case even worse, the translation into multiple languages \u200b\u200bor only the main contents of the main navigation path, leaving the rest in the original language or translated in English only. What should you think that maybe the company does not even have the money to pay a translator and save on the number of pages translated?

content "industry" are mono-cultural by definition, any blogs, forums, twitter or other gimmick will be managed by a single user by force alone in his native language, and therefore be used only by people of his own cultural group and language. This is a major limitation to the dissemination of reviews and comments to tourist services, and the same TripAdvisor is an example with its international versions compartmentalized.

machine translation systems are still awkward and do not seem to be big news on the horizon in this direction.

As for the reviews of accommodation, why not offer some sort of report card where the entries are more or less fixed and therefore already been translated into several languages? The scores, limited by subjective interpretation may be supplemented or replaced by phrases that describe pre-established and incontrovertible facts, not subject to assessment staff of those who compile the report, for example:
"bathroom quite spacious, the bathroom can be in two great"
"small bathroom, you can only enter one at a time"
'only parking on the street and pay metered "
" free parking but limited "
" breakfast insufficient for German customers "
" normal breakfast for Italian customers'
"Breakfast is not suited to Indian customers"

understand the concept?

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Tourism 2.0 - Back to the Roots

How many have read the document which is the manifesto of Tourism 2.0 Edu William?:
Tourism 2.0. The Social Web as a platform to Develop a knowledge-based ecosystem

The concepts have been known for some time now and the socialization of tourism, the knowledge related to the destinations, comments on services and suppliers, are all things that have entered the daily lives of those who benefits from tourism through the web .

Many have put into practice not knowing the scenario described by William, and so have flourished blogs that talk about tourism, the sites of comments and opinions on travel and hotels, media collections of photos and videos related to tourist destinations, and so on and so forth.

What you hear most is the lack of an aggregator of all this content, a filter that allows to discern this sea of \u200b\u200binformation that overwhelms the user from the first search on any search engine.

What is described as the "paradox of choice" by Schwartz, leads to paralysis and inability to choose in the presence of too many options available without the customer or user information is provided with a clear and effective policy selection based on certain parameters.

Google always tries to solve this dilemma with its system of ranking search results, but it is a choice of sealed it does not take into account the personal needs of those who are looking for. A step forward has already been done by changing the search based on previous research by the same user, to the sites visited in the past, in short to his tastes, but still not enough.

Google Map is going one step forward, presenting on the map in relation to the type of research done, including user-generated content such as photos or video, or comments and opinions on business.

After several tests I have to say that this method is still very immature, but Google, and perhaps he alone has the power to aggregate the enormous amount of data that is available around every single point on the planet, especially when it comes to tourist destinations.

What I have not seen, and I invite anyone to report me if there are any examples, is the application of the concept of "reward", ie gratification and gain from the user to have contributed to the overall growth of knowledge, which is transformed into benefits for the use of services or goods. Although the desire to communicate on the web today looks like a wave in the middle, resulting in the exhibition are often pure, we need a system that encourages the user to channel his creativity and desire to communicate within the boundaries of what is truly useful to network. Simple examples may be the loyalty programs based on feedback from customers after their stay: you were right? write a nice review and get a discount in the future.
Although these methods do not like TripAdvisor, if applied within a network where customer and supplier have equal weight, and especially if linked to mechanisms of reward-weighted according to the "quality" of contribution, all would be not only permissible but also desirable because it would immediately unmasked the fake reviews by users.

piacerebe Another concept that I see used is what I call "extreme tagging", ie the possibility of knowledge within the network linked to the tourist destination, to include tags on each free-text, multimedia or abstract, and this not only by the owner, but especially by those who enjoys the knowledge to allow searches not only on the material aspects, but also on the qualitative aspects of information accompanying research.

I think this topic deserves a dedicated post, all for now.

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Twitter as a tool

in a very well chosen, Francesco Piersimoni talks about how to use Twitter to the hotel's .

I discovered just twitter and found it a good idea in some respects, although there are some issues to be considered carefully in a use-oriented marketing. Here is the idea that I have done:

• E 'minimally invasive, you select your network and decide who to follow, but you can not force others to listen. He
• Push dynamic, so you can immediately get your message to someone if he decided to follow because it believes it is important that you speak of.
• E 'synthetic, because it must be all in 140 characters, a tribute to brevity.
• E 'is strongly oriented to the cabinet, his device is the ideal smartphone, and the arrival in Italy' s iPhone will certainly increase the number of twitteriani. For now it is a service "niche."
• There you can easily take my hand, and after a while you know in real time when someone gets up and eats when it gets boring, of course when the person who writes only talks about himself and not for something. For now, most people use it as if it were Big Brother.

The question of whether to Twitter be used effectively as a marketing vehicle for a hotel or tourism in general, I am intrigued.

say that the fundamental assumption is that the user, in its broadest sense, the channel and find it interesting dicide to follow (follow). To do this it is necessary that is already somewhat interested in the product or service, and then decides to follow its development before you buy, maybe in the next few days to see if there is some change or some reduction in profit or some important news that can change his plans.

In fact Twitter can be used both as a marketing tool than as a tool post-sales and retention, depends the type of messages you send, because those who have booked at the hotel is very interested in knowing what happens before his arrival, and if we promise to update it in real time any change is likely to be even more encouraged to book.

Read on twitter in a hotel things like: "Today 70 guests at the restaurant, the fish was delicious," or "nice weather today, visitors to the beach", or "tomorrow evening barbecue by the pool," surely involve can score making him feel part of the community, and give you peace of mind in the days before his arrival, however, may know how is the weather, what happens in the hotel or in town, and things like that, which I think are more engaging than reading a thin "this week three nights for the price of 2. After a while, I fear, you cease to follow, because the deals will be repeated without fail, more or less the same, becoming boring and almost annoying.

extending the concept by the individual hotels to tourist portal, which speaks of the twitter single destination may retain those who are planning a holiday in that place, especially if it comes to practical things and not only promotes the services of the portal. The sale should not come from twitter, but by a sense of belonging that twitter established between the customer and the supplier for the value-added content it transmits, and for that sense of "human" that makes felt behind the web page.

The fact remains that the time for twitter to make an effective marketing tool can be significant and must be highly motivated to find every day if not every hour, the right phrase to be sent into the ether for anyone is listening .

think ... maybe I will continue to devise something practical to try.

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Tourism Marketing Dynamics "on-request" era

One question I turned to head for a long time:

How can we reconcile the dynamics of booking services on-request "with the demands of immediacy of the web?

For non-experts, "on-request" means "on demand" and refers to all the tourism products and services that can not be booked in real time or for which it is necessary to verify the actual availability, or because they have to go through a phase estimate based on customer requests.

If we go into a travel agency and ask for a holiday we are already prepared to attend the counter that makes a series of phone calls to check with the various stakeholders, the availability of flights, hotel, and whatever else we need. Very often, even if the agency's computer systems connected to allow suppliers to have a quote immediately and almost always a willingness, there is invariably the call little to clarify the doubts of the customer (there will be "the cradle for the baby in the room?" or "Is it possible to depart from another airport?").

And if the services are out of print book, or the same indicates that the catalog is available upon request, here is the direct contact telephone (if the customer is present), or email / fax is almost inevitable.

On the web this seems intolerable, and the common idea is that the customer must necessarily instantly book, some prices have suffered, with certainty, guaranteed availability. But the reality is often quite different.

The customer who uses the Internet and is willing to book a trip or a Holiday often acts like a vulture, with concentric circles ever closer: After a first exploratory tour to retrieve information and get an idea about the destination, start selecting potential suppliers and to compare offers and prices going back several times on the same sites. Eventually, once restricted to the rose two or three possibilities, there are two distinct ways depending on the type of customer. The first road leads straight to the travel agency from home, where it will arrive already well acquainted with the estimates and printed from the web. The second road leads to the booking via the web, but only if all doubts were dispelled by the navigation on the site, or you must go through a contact email / phone with the vendor to clarify the remaining questions.

immediate purchase at the first visit to a site is usually only in these cases:

• The purchase includes only one single service, a flight, a hotel, a rental car. Maybe the process will be repeated on several sites to build their own package.
• The customer already knows the vendor's site and has been used in the past. Loyalty always plays a key role in the web shop.
• The web client received all the information and clarify all doubts, and is therefore fully convinced of the purchase.

When the customer is willing to wait for a response to its required?

I think the customer may be prompted to send a request and then wait for a response in these cases:

• The customer has a particular need, and the website contains specific guidance on that type of requirement, making him understand that by sending a request that will surely be satisfied.
• The customer alone is unable, for whatever reason, to book on-line with everything they need, and if he becomes convinced that the other side is an experienced consultant who can make an estimate , is prepared to send a request for feedback.
• The customer does not trust the online reservation, does not want using your credit card (or do not have one), and wants to force a human touch to dispel his doubts.

But there is another key issue that is overshadowing the need to wait for a confirmation upon reservation: the value of the requested service and its "uniqueness." A classic example is the market for summer rentals, villas, in part of the farm, where each structure is unique and consists of a few units, or where the value of the book is very consistent. In these cases, the customer can accept that it is not possible to check the availability in real time via the web, and even when this happens it can still be willing to wait for a confirmation. If the price is high, then also takes over the psychological need of human contact, even via email, to calm down the other side there is someone in the flesh that we respond and that this is not a scam.

In my view, in certain contexts, the management of on-reservation request via the web is not negative, and indeed can contribute significantly to the establishment of dialogue with the client that you need to overcome all the pitfalls and anxieties of the reservation in real time. This should however be supported by a highly effective communications that accompany the client to the completion of his application form with the certainty that you will receive an appropriate response and professional. Not so the classic form "Request Availability and price," but a genuine request for advice on-line where the customer can explain in detail your needs.

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of Travel 2.0 OpenID can also make life easier for tourists?

The standard identification distributed OpenID is several years in development, but now seems to have come to full maturity, ready to make the his triumphal entry into the digital world.

In short, this is an Open Source non-centralized system for the unique identification of web users. At the time of registering with a new site, if it supports the OpenID standard, which will be sufficient to indicate its URI staff at the provider chosen by us as a reference, and to which will be sent for authentication. The two systems communicate with each other will exchange data registration and authentication with no need to repeat the tedious process of entering your data. Simple no?

Today more and more sites are adopting this standard, especially for the pact of mutual consent between the companies that adopt the standard not to put any patents on OpenID and preventing anyone from doing so. With the addition of major social platforms such as Blogger, Yahoo, AOL, Technorati, and the entry of a giant web of security such as Verisign, the phenomenon is about to explode in a few months and who among us has not at least half a dozen OpenID may be excluded from the circles "in". The next step is the transparent management of their OpenID in the browser, Firefox is already moving on this front.

And for tourism?

E 'desirable extension of the concept of OpenID for the tourism sector, which would avoid lengthy sign-in and then log in at any retailer or online. But the most significant aspect is that the extension "OpenID Attribute Exchange" allows you to store with their own identity and a kind of "profile" on the interests, tastes and whatever concerns you.

If this philosophy were adopted on a large scale, a user who is identified on a tourist site through your OpenID, you may soon be shown the best suited to their profile, its tastes, based on His previous trips or its most recent acquisitions. For a user who has just bought a plane ticket on another site could immediately propose a hotel in the same destination city or anything like that.

This capability is an advantage for the customer or an undesirable intrusion of his privacy? To overcome this dilemma simply give control to the user and let him decide what data to his profile should be public and which private.

OpenID specifications identify a mini-set of information for a basic profile: nickname, email, full name, date of birth, male / female, postal code, nationality, language and time zone (timezone ). Everything else is an "extension" and then optional.

This is just wait to see if OpenID will take the field even in the tourism sector and find a way to give users a more personalized experience without invading their privacy too.

Identifying Stray Puppies

Dynamic Packaging - Dynamic Packaging

The previous post was closed on the question whether there is a way to integrate multiple vendors in one dynamic platform for the package even if they do not have a standard interface XML OTA , or if you do not have an interface altogether.

The first answer I can give is: Yes, but with a development cost so high that actually makes the project unfeasible.

The middle way is derived from the idea of \u200b\u200bhybrid MarketPlace, which is a standard platform where different vendors directly access (and in some cases manually) to enter our main products and services, their deals. Within the platform is a normalization of the data so that they can be searched and used in accordance with standard schemes. The entire platform is naturally exposed to the outside interface OTA XML standard.
The cost of interfacing to the suppliers is not structured then replaced by the human cost of those who will load and update the data manually in cases where not available for any type of automation. However, this is a commitment shared out between the various suppliers and centralized economy to the benefit of the system.

It is therefore bring up the system, supplied by different vendors, as a huge single supplier, which sets out a single standard interface for different types of services booked.

for loading data from suppliers, those who already have more structured OTA interfaces can be integrated directly, but those who have to adapt their interfaces to standard applications or to realize the translation proxy. For smaller suppliers, or just less structured in terms of technology, but represent the true value added to the system, perform a back office application that allows uploading and managing data. Any ad-hoc interfaces can be built only where the amount of data does not allow the manual, or where there are already proprietary management applications from which to draw information.

Speaking of information managed by the system, there is no doubt that these represent not only data on tourist services, but also background information that will build the environment "social" in which all tenders must be integrated. The concept of provider should therefore be extended to the same people that feed the database with their reviews, their photos, their opinions and so on.

Google, has long since begun a similar pattern of integration of user-generated content mixed with its interactive maps which are also given the economic realities (hotels, restaurants, attractions ...). The resources put in by Big G is without doubt the best available today, but what I think is lacking is the ease for the user to distill from this sea of \u200b\u200binformation, a concrete idea of \u200b\u200bthe route, a cost estimate, an end point where summarize the choices made and decide to buy what is necessary. I do not hesitate to imagine that Google is pointing to this, rumors of an impending application specific to the tourism license plate that Google is now more certainty and it is just wait. But as Google will address the integration of suppliers? Will only link to the website where to send the client to finalize the purchase in the absence once again the target of the one-stop-shop?

Does anyone want to explore the concepts and go deeper on this subject?

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Part 4 - Part 3

We have seen in the two previous posts dedicated to Dynamic Packaging should be an innovative combination of different suppliers that go beyond the old GDS, which until a few years ago was the only system able to access with a single " verb "on flights, hotels, car rental and other services.

Language XML, is now in the projects and in the hopes of many, the road to access disparate systems to query and booking vendors. For years now, every travel service provider which has expansionist ambitions in the market, web and not only had to implement your own XML interface to access other systems or to make its system accessible to others. But what is the level of standardization is now available for this type of interface?

specifications OTA Open Travel Alliance have for years been the standard, at least on paper, as developed by an independent organization whose membership comprises all the major players in the world tourism market. Each year, the specific enrich new features, the set of messages devoted to emerging areas (eg booking cruises or complex events such as conferences), but the stumbling block in my opinion are two:

• Complexity of architecture for a developer, forced to extricate themselves from hundreds of XML schemas, it can take months to build an interface that makes it compatible with the specific OTA its database. Needless to say, the skills needed for this type of activity are among the most common, as not just a good programmer, but it takes very specific knowledge and experience in the field.
• High implementation costs: the consequence is that only really big with ample resources for development, to address this task.

to others, to small suppliers, small Web sites and to all those who can not afford for reasons of economic or human resources to adhere to the OTA specifications, there remains only the alternative of making small ad-hoc interfaces to each partner (supplier / distributor) and they need to exchange data.

Finally, there are also examples of big reality that they preferred to develop their own protocol owner from forcing their bargaining power of those who want to tap into data from their databases to create an ad hoc interface. This makes the integration of multiple systems very difficult, complicated and expensive.

there an alternative?

We will discuss in Part Four

more ...

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Dynamic Packaging -

Although not really relevant to the topic of Dynamic Packaging, I would like TripIt, an American website that is based on a simple idea: sending emails to TripIt confirmation of their bookings Web constructs a route summary, with all the background information needed before and during the journey (weather, maps, schedules, events).

The list of sites compatible with TripIt, ie which can interpret the reservation email, it's quite long and includes major airlines, hotel chains and online booking sites, although it is naturally unbalanced to the United States and therefore not usable for European users.

It 's a good start, but in this case is done only to aggregate different products after purchase, so lacks any aid to research and booking. I think it is a good example of post-sales support for Dynamic Packaging, however, covering all stages of the process.

continues in Part 3

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Dynamic Packaging Part 2 - Part 1

It does so much to talk about Dynamic Packaging, or web applications that allow you to book in one place (or to be precise, in a single transaction) more tourist services, usually combining a flight to a hotel and possibly a rental car.

Most Dynamic Packaging systems that exist today meet only these three types of services, ie flight + hotel + car, and only in some cases there are also services such as land transfers or side trips.

Ok, these three items combined represent over 99% of web sales, and what to look for more? In reality the client is not seeking "more" look "better", because almost all systems of Dynamic Packaging in reality are merely aggregators GDS systems and then can be mixed (albeit stylish) only offers distributed on these systems, which often suffer from structural obsolescence.

• Flights: Very few airlines have loaded their fares on the GDS, and a huge slice of this emerging market is cut off
• Hotels: only hotel chains are structured on the GDS, as well as a number Fortunately, increasingly, of independent hotels that are brought on by companies GDS "switch" that represent them in the form of virtual chains. Pegasus is certainly the most important switch, which makes visible the GDS tens of thousands of independent hotels aggregate marks from virtually unknown to the general public (SynXis, Utell, ActiveHotels, Unirez, just to name a few). So here we find that the GDS does not mean all the low end of the "Accommodation that both would benefit from the dynamics of Dynamic Packaging.
• Auto: here the problem is much less heard as all the major car hire companies are always on the GDS and so perfectly integrated into dynamic packages. Left out only the local brokers and small businesses but sometimes, just because it is rooted in a narrow territory, could make a service better.

For these reasons, the solutions of dynamic packages often do not allow for savings and that the choice of services that the customer is trying to get yourself the best deals on dedicated sites or directly from the supplier, with only burden of having to complete more bookings instead of one.

My idea of \u200b\u200bDynamic Packaging

Step into the shoes of the customer looking for a solution "one stop shop", ie a single place to buy everything I need for my trip or my vacation here's what I would like to find:

• An engine booking flights that do the aggregation of different sources and is able to present all possibilities are searched for, including especially the low-cost.
• The ability to choose the type of accommodation not only among the hotels, but also comparing the offers non-hotel of my destination, such as bed & breakfasts, holiday homes, hostels and many more.
• The ability to find my destination for a list of events and recreational activities and excursions, with access to individual suppliers and can include in my virtual shopping basket of the voucher or booking the ticket directly.
• better planning for travel, car rental, but also and especially by public transport, and where possible to book in advance.
• course, the possibility of creating a route made up of several flights, or land, and several nights.

goes without saying that this is almost a utopia, just as the Web itself, with its immense amount of data can contain all that I have listed, and if the data and services are already on the web, spread among supplier sites, including blogs, collections of photos online, what actually is missing is the means to access and aggregate group information in a simple, oriented to the creation of a route with the adjacent shopping cart for purchases of flights, accommodation, activities and so very different from each other suppliers.

How to solve this dilemma?

continues in the second half

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me introduce myself ...

Welcome to my Blog "Travel 2.0 Tech & Fun."

I too have not been able to resist, and I started this adventure in the blogosphere to speak my mind, and to collect some material and ideas on the use of web technology applied to the world of tourism.
Since even my work is based on this combination "Tourism and web" often draw water from my direct experience.

Good reading.

Steel

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Remedies (Episode 2.5.8)

Kitty and Mark went into the yard, ignoring the stares of the men of the Homicide Squad.
scientist dropped to the ground at the foot of the stairs and closed his eyes and sighed.
Kitty came to him worried. "How are you, Mark?"
" Soon I'll be better ..." he tried to reassure the boy.
Kitty nodded and smiled, not too sure, but reassuring, and sat beside him.
Her aura made her skin tingle. The feeling was not altogether unpleasant, though.
noticed that Mark had begun to breathe deeply and rhythmically, themselves, by practicing a meditation technique.
aura flickered, but it went out.
" I can not ..." he murmured, with a tinge of fear in his voice.
A shudder ran through the back of Kitty. If his boss was afraid then, the situation was really bad.
" there anything I can do for you?" He asked in alarm.
Mark looked straight at me. His seemed lit from within, and even his skin seemed brighter. Kitty stared
: he had never seen him like this. Looked like an angel, an angel with purple dreadlocks ...
" Do not worry, Kitty, not yet ..." he said softly.
reached into his pocket and pulled out a pack of cigarettes, old and shabby, which contained a few cigarettes by hand.
" you mind if I smoke?" He asked.
" No, no ..." she said quickly, shaking his head.
Mark smiled and turned on. From the first shot
Kitty knew that cigarettes were not. She gave a startled look on his boss.
smoking marijuana was not prohibited by the laws of the Community European magic but it was not well regarded in police circles. Okay
that the DCS was a little 'law to himself, but smoking at the scene of a crime was a bit' too much ...

After the first few shots, smoked heavily and closed his eyes, Mark was able to relax.
He felt that the light was fading on its own.
simply vanished and with it the fear and anger linked to memories of his childhood.
This time he had averted the danger. Nothing
crisis.
His thoughts were polished again.
exhaled smoke with intense relief.
He still had control of himself.
was free. And he would fight to the end to stay.

opened his eyes, calmly decided to end his cane, to enjoy life before returning to work.
And he saw the look of disapproval on the face painting of Kitty.
to think of it was not exactly blame. More than anything else was concerned. Mark
we pondered a second. Damn ... Kitty was concerned that someone saw him smoking and did report.
Mark would be happy if the day had brought only a trail so small.
The scientist could not help but smile, despite everything.
He was about to unleash a telekinetic storm, there were terrorist murders in freedom and Kitty was concerned for him.
Seeing him smile, the girl frowned even more. "I do not know what we find so amusing. If you call in the Committee are governed cocks ... "
front of his severely, Mark began to chuckle, softly at first, then get worse.
At the end she was laughing out loud, doubled.
Kitty was shocked and a little 'irritated. Mark found that its expression was very funny at that moment.
" Oh, Kitty ... - Managed to fumble - Stop looking at me like that ... "
now had tears in his eyes. The marijuana was that effect, in addition to unleash a terrible hunger.
" Like what?" Asked Kitty, ferociously.
Mark was able to stop laughing just enough to occur in an effective imitation of the girl. Even
Kitty laughed.

It took a while 'before the two to calm down.
Kitty was back sitting next to Mark, were both slumped at the foot of the wall.
" 're better now?" Said Kitty, turning to his boss. The purple light was gone, leaving him more human than ever, disheveled and with bloodshot eyes.
" Much better ... - Mark sighed, relaxed - I thank you very much. "
" And for what? "Will screen the girl.
" that they had no fear and he laughed with me." Mark said, standing up.
He held out a hand to help. "Come on. The work is not finished. "
Kitty grabbed my hand and let help.
They walked up the stairs to the crime scene.

Halfway Mark turned to her. He had a firm, no longer seemed as lost when they were dropped.
The scientist had managed to escape the spiral of memories that had imprisoned and had no intention of being sucked back from the past.
The voices in his head were screaming as they wanted ...
could not change what who had been wanted for the future, however, was still to be written.
And they would do them, not those cowards criminals.
" not allow that history will repeat itself." He murmured.

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Death of two larks (Episode 2.5 .7)

Yarn'ys If there was one thing he hated to see in his work were the young people who died a violent death. Worse than that only children. The pathologist
summoned Dietrich, his assistant, a young trainee in pathology by playing with him on stage.
"What I would say this, young man," asked Yarn'ys. It was the first time that the boy attending a visit and maybe it was premature to include it so openly, but Yarn'ys felt that hard times were coming. As the sorry, it was better that the boy did the corn right away.
The boy repeatedly slammed his eyes and turned white, but he did not pass out and not vomit.
"Two victims - said in a voice feeble and uncertain - white male in his twenties. Female white on the fifteen. "His voice trembled so evident in the last words.
Drake interjected. "We believe they are vampires."
"Oh yeah? And what makes you feel? "Objected the pathologist.
"The modus operandi is typical of vampire hunters and then there's the ticket to claim ... "Drake said stubbornly.
Yarn'ys thought about it a bit 'and he nodded. "It's possible. Anyway, a simple laboratory test we will confirm it. "
" I do not think it necessary ... "interjected a young agent of the DCS. Among her long brown hair was a golden lock of hair and his eyes were odd, green grass and a blue sky.
"And who are you?" The pathologist said impatiently.
"Kimaira third year academy trainee of DCS." Replied the boy going to attention.
"And why do you think you can my job better than me? "
" I do not think at all, sir. It's just that it happens that I know who are the victims. "Kimaira said with a smile.
Yarn'ys be embarrassed again. Today was just one of those days when his temper led him to offend everyone around him.
"I'm sorry ... They were friends of yours? "
" No, no. I just went to their concert two weeks ago. - Will screen the guy - I did well, I'd say ... It was the last. "He concluded bitterly.
"Who hell were they?" Urged the Rebeq.
"They were Jasper and Jasmine, Sweet Singers of the Requiem." Affirmed Kimaira safely.
"casserole" said Drake, unable to control.
fanatics had made a killing.
Everyone knew who they were Sweet's Requiem. Like it or not everyone had heard a song sooner or later, they were always in heavy rotation on major radio stations of the Hidden Places. Sweet
The Requiem was the musical phenomenon of the moment, acclaimed by hordes of teenagers, but their sentimental and melancholic songs were not even that bad.
"I did not know you were emo, Kimaira" mocked him Adrian.
"does not sound emo, them. They played gothic metal. "Retorted the boy, piqued.
"There will be crowds of teenage girls hysterical when you will know. "Rebeq said.
"Poor guys ... - Deplored Yarn'ys instead, which seemed to have exhausted its share of aggression - the music sounded irritating but they never hurt anyone. "
" They were 'instigators of the devil' or something ... - Rebeq said bitterly - and someone has 'cleansed'. "
" 'With the cross and the sword', as the good old times ... "Drake concluded dryly.

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common enemy (Episode 2.5.6)

Ines tried to reassure Mark. "It's okay, nothing happened." He whispered, shaking hand in a gesture that would be awkward affection.
Yarn'ys, the coroner of the day shift came with an air of command.
"All right, boy?" He asked. Mark
freed her hand from Ines and nodded. "Enough ..."
"Then why do not you calm down and turn off the damn aura?" Suggested roughly the pathologist.
Yarn'ys was a dark elf who began his career as a necromancer and then enrolled in forensic medicine at Imperial College, London, under the guise of an Eritrean refugee. Dealing with the living was not one of his specialties. A dim light flickered purple
yet to Mark around, but at least it had stopped vibrating objects. The scientist turned to glare at
Yarn'ys but still followed his advice.
closed his eyes and breathed deeply, trying to regain control. Usually he only had to concentrate and see the walls, like those of a solid castle, which rose slowly to lock the purple light that shone within him, but today was not able to concentrate. His thoughts wandered along paths that knew but hated having to go.
"It's happening all over again ..." he thought, recalling the days when sometimes be different enough to be targets.
The only walls that he could see in his mind were those of the white tiled corridor along which his mother was gone.
He opened his eyes.
"I can not." Admitted, desolate.
"Well, riprovaci boy. You can not not go around like this all day. "Retorted the Yarn'ys abruptly, in a tone as an old uncle.
A spark of anger appeared in the eyes of Mark. "It's not so easy ..." he growled, causing another sharp rise to power. The pathologist, however, did not impress and replied with a look of defiance.
What could go wrong ...
Ines took advantage of the casino to move His astonished colleagues.
Rebeq was perhaps the only sorry but that was not shocked in any room. But
Rebeq knew.

Kitty, the photographer and pushed roughly by the pathologist. "Of course you're just a jerk!" She said, throwing a look of fire.
grabbed Mark's arm and dragged him toward the door. "We're going to get some fresh air will do you good ..." The scientist
a further glimpse into hot Yarn'ys but let himself be led meekly.
Rebeq mentally blessed the presence of mind of the girl and heaved a sigh of relief.
"That boy should learn to control ... - Muttered the pathologist, who was actually just been transferred from England - It's always like this? "
" He had never done before. "Saimir said, somewhat shocked.
"It is strange. - Confirmed Rebeq - Something must have upset enough to make him lose control. "
Ines picked up the envelope with the ticket is claimed and cast a quick glance. "Probably this." Ruled, handing the captain.
Rebeq recent text quickly and swore softly in Flemish.
He handed the envelope to the pathologist and studied carefully the reaction. On the face of ebony dark elf was painted first concern, then anger and disgust.
"It's horrible. Disgusting. How can they think about returning to what it was before Tara? It's madness. "He said, to hold back the anger.
Rebeq nodded gravely. "Many of us have suffered at the time and remember that period as a nightmare." He said, while the envelope with the message passed from hand to hand.
"I was." Confirmed Yarn'ys, thinking about the risks he had run in that time whenever he was released from the ancestral lands of his people.
"Some people have nightmares more vivid than others, sir." Rebeq concluded. He glanced at Drake, who was reading the message at that time. His face was pale distorted into an expression fierce. There was a moment when he thought he Rebeq finding similarity between his agent and a person he had known before, but could not remember exactly who.
Yarn'ys assumed an upset. "What happened to that guy?" He asked, bringing upon himself the attention of Rebeq.
"not for me to disclose it, Doctor. - Said the captain - Let's say, however, Mark has many reasons to be upset. "
" I ... - Yarn'ys stammered, embarrassed - I am very sorry to have further unnerved. "
" I'm sure, Doctor ... Now rimettiamoci to work. "Rebeq nodded.
The dark elf nodded and took the briefcase with the tools of the trade.
had to do a good job.
bastards were stopped.
soon.

[clf2]polar Or Nonpolar

Anger (Episode 2.5.6)

For every word you read, Mark's anger grew, but could not stop reading.
not believe his eyes.
was pure madness.
had been a long time since Mark had felt so angry, so long since the last time that anger was able to erode the containment walls that had painstakingly built around his own powers.
Now these walls, usually solid like a dam, they were as fragile as sand.
The Mind of Mark seething with anger. Shards of memory swirled.

"Come on, freak! Rise up! - A man in military uniform kicking him mercilessly. He had a look of dull ferocity imprinted on their faces. - Do not whine! Defend yourself! I will fight you more non-human "

" Mom?! Where are you going, Mom? "- His mother went off without turning down a corridor with white tiles and the neon-MOTHER!"

"Oh my God! My baby ... - His mother had cried when he had ended up in hospital eight years after the first crisis, and the doctor had told her that he was not exactly human - the my baby ... "She had cried as if he were dead.

His youngest sister is both normal and had stared eyed "Mark is an alien, Mom? - Twitter was pulling the jacket of his mother's blue eyes wide open - There's going to hurt, right? "

The man dressed as a soldier began to fear after a while '. Because he had stopped crying and decided to embrace his nature and his power. The man was afraid of him, his inhumanity, that made him a weapon in their hands. And he drew pleasure from the fear that he saw in his eyes. I hate, as long as they fear me. It was a poor satisfaction ...

All the crime scene they noticed that something was wrong.
beginning it was just a subtle feeling, as if the room had become darker and colder, but not exactly. It was an unpleasant sensation.
Kitty stopped taking photographs. He felt a strange tingling throughout your body.

The air began to vibrate so obvious. The agents were on the alert.
"What the hell happened?" Said Ines looking around.
Mark was wrapped in a thin and light purple aura.
Something had gone very wrong. What had once again a crisis?
ran towards him.
Smaller objects begin to vibrate and try to rise in the air.
"Stop him, or we will ruin the crime scene," said the coroner, had just arrived. The aura around
Mark pulsated rhythmically becoming brighter.
Ines was a few feet away from him and the vibration was strong enough to shake your hair around the face. Suddenly the aura exploded and a wave of anger swept the almost solid making it wobble.
"MARK!" He cried desperately, trying not to drown. He reached out and grabbed his arm.
Mark turned and for a moment the look in her violet eyes had little to normal, as was that of a hunted and wounded animal. Ines was afraid when that look in his eyes became fixed.
But it was only a moment and then turned the ruthlessness in bewilderment.
"What have I done?" Mark asked with a hint of panic in his voice.

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Claiming (Episode 2.5.5)

Mark began to read.
around the cross was the inscription: brothers of the sixth day. Even the
smelled of crazy fanatics.
The rest was worse ...

Gen 1.26:
And God said, `Let us make man in our image, after our likeness: and have dominion over the fish of the sea, the birds of the sky, the cattle, all wild animals and all creeping thing that creeps on the earth. "
27 `God created man in His own image, in the image
of God he created him;
male and female he created them.
28 God blessed them and said to them
"Be fruitful and multiply, and replenish the earth
;

and have dominion over the fish of the sea

and birds of the air and over every living thing that moves upon the earth
.
29 And God said, Behold, I give you every herb bearing seed, which is upon the whole earth and every tree that is the fruit yielding seed; be your food. 30 In all the wild animals, a all the birds of heaven and all that creeps on the earth and that has the breath of life, I give every green plant for food. " And so it happened. 31 And God saw everything that he had made, and behold, it was very good. And the evening and morning were the sixth day.
Thus saith the Lord the beginning of time and it should be.
But the unbelievers and the sinners do not listen to the voice of God and wanted to have our paths bypass at liberty those abominations, the non-human animals on which the Lord has given us power at the beginning of time.
They wanted these creatures untouched by grace, these servants of the evil they were put on our own plan.
They want the man, the son of God and the center of Creation is degraded by contact with the lower creatures, worshiping false gods and placed outside the Salvation Army.
want these creatures can live among us, work among us,
They want ATTEND THE SAME SCHOOL of our innocent children.
want even that may MARRY WITH U.S. AND CREATE A HUMAN HYBRID PROGENY of horrendous. These creatures
abominable corrupt young people and society as a whole with their lifestyles and debauched libertines, false propaganda attractive attractive to young people in the network of evil. And whenever a young person deviates from the right path according to their exhortations, they have an unholy joy.
WE DO NOT LET THE MADNESS CONTINUES OVER. This
corrupt society and subhuman abominations that thrive in it long enough to have enjoyed for nearly 10 years, their unholy feast of fools, but it is time to come back to reign in the order and the infamous resolution of Tara, which soon, marks the tenth anniversary, is canceled.
time that the corrupt and those who have listened to the lure of the evil one has come to be punished! Tonight
first two servants of the Evil One have been purified and no longer corrupt the youth with their weasel words and seductive.
And others will follow their fate in the days to come!
None of them will be safe, no matter how powerful.
The Brothers of the sixth day turn to the people of conscience and good will that sit in the Parliament of the European Communities Magic:
Brothers, help to purify this company!
Abolish resolution Tara and pushed back the abominations in the darkness where they belong.
hear the voice of God or suffered the consequences of your wickedness!
God wills it!

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CSI Faerie (Episode 2.5.4)

Mark nodded his agents, who stepped forward with an air of competent, professional-looking metal briefcases and cameras ..
"Kitty, please, - he asked a brunette in army of camera-scattami a bit 'of photos of corpses and the symbol on the wall. Although I doubt you will be able to read something of writing. "
Kitty smiled. "Do not worry, Chief, I hope that a little 'computer processing to solve the problem."
"Perfect! Larissa and Miguel, try fingerprints on other doors and windows. I'll take care of the entrance and the ticket. "
agents of scientific nodded and went to work.

The ticket was left hanging on the outside of the door with a large nail tip square burnished iron.
The door opened to the inside of the room, then the ticket was not immediately visible if not the first person who entered the room, according to information of Bauer, a real estate agent and his terrified even more terrified customers, a couple wealthy middle-aged.
seemed that the ladies had an attack of angina for the voltage at the sight of the crime scene.
When he was in hospital, out of danger.

Mark calmly walked to the door. Arriving just a few feet away, braced his camera and snapped a photo documenting the location of the find and the door.
reached out and snapped another picture.
The note was a piece of paper of common appearance, size A4.
At the top, centered, stands a red symbol, a Latin cross surrounded by an inscription in small letters. Already at first glance, Mark had the distinct impression that it was the same symbol painted on the wall. Send
, thick dense, it was typed. A retro touch, he thought.
crouched by the door and pulled out the dust from the case for the collection of fingerprints and a magnifying glass.
Gently dusted the door ticket around looking for fingerprints. He doubted that he would find.
fact there were none, only some trimming, which suggested to him that anyone who hung on the ticket, he used gloves, latex probably the preferred type of psychopaths well informed. Maybe
were used instead of leather gloves, which made him think of a thing as a professional or murder commandos. Yeah, commando ... Mark
collected from that stream of thoughts, he knew that he would not lead to anything, nothing good, anyway.
dusted even the handle and had more luck. Complete imprint of the thumb and part of something. Take a picture and took over. Would have bet anything that had a real estate agent.
remained to be checked just the other side of the door, but first had to remove the ticket.
After another couple of photo shoots removed the large nail through the door and slipped in a transparent bag, which provided a sign and seal. On the door was painted with floral garlands a big hole.
Very ugly.
a shame, thought Mark.
The ticket had the same fate of the nail, but a bigger bag. Mark
laid it on the case and also on the testing for side of the door. Still nothing. What disturbed him somewhat ...
too professional.
stretched, and glanced at the ticket in her bag finish. It was curious to read what was written, what kind of crazy reasons they gave this time the perpetrators.
From what I had seen, Mark was convinced that should be more than one.
His men were still at work. The camera flash shot of Kitty with the cadence of a machine gun. Meanwhile
that ended well could have a look.

The Painting Of The Aztec Holding

From Yesterday (Episode 2.5.3)

"They have taken quite a disturbance to kill two teenagers ... - Drake said in a neutral tone - Head and heartbreaking. Is excessive. And risky. "Shaking his head, walked around the dead bodies to observe from different angles.
"They will have to redo the floor. - Deplored Adrian - The blood is no longer off the parquet. A real shame. They could put the plastic under ... "
Rebeq gave him a dirty look. Sometimes Drake and Adrian put their thrills me. They were always so calm even in situations like that, as if they had already seen everything there was to see. Yet they were young ...
Rebeq understand how this could apply to Adrian, who had landed at the DCS after a period in the secret services, but it always amazed me the coldness of Drake.

"Captain! Come and see! " Drake said curved to comply with the corpses.
Rebeq approached him.
"You see the burn on the arm of the boy?" Drake pointed out.
Rebeq examined it as best he could without touching the corpse. He had an odd shape regular. "Yes I see it."
"I bet he wants that is the arm of a cross." Drake said as pale as death, for once disturbed.
Rebeq watched in silence for a while yet, trying to mentally complete the picture. "Uhm ... Maybe. How can you be so sure? "
Drake said nothing but undid the top two buttons of his shirt. At the base of the neck stood out the burn scar in the shape of a cross.
"why." Her voice was quiet, but his green eyes blazed with anger.
Rebeq did not know what to say. That was not a wound that Drake had done in the service. Once again Rebeq found himself wondering what he had done in his life before entering the police agent.
"Sir, - Drake riabbottonandosi shooting shirt - my opinion is that this is a group of hunters. The two victims were to be vampires, so the heading and all the rest. "
Rebeq was puzzled. "For years not seen an attack. From the first months after the adoption of the Protocol of Tara. Ten years ago. "He shook
head. "The captain Bauer spoke of a ticket. We should at least take a look at that and the symbol on the wall before drawing conclusions, Agent Drake. "
Drake nodded. "I really hope I was wrong." He said gloomily.

Rebeq approached the symbol spray painted with a red between the side windows of the room that overlooked the garden. Was dripped a lot but you could still make out a large cross surrounded by a written, much less readable.
was getting little attention to the symbol itself. Drake thought of anger towards the vampire hunters. If his agent was really a victim of their attack, this must have happened at least ten years before. And then Drake was still little more than a child ...
Rebeq shook his head.

"I look angry, sir ..." said a deep voice and very close.
Rebeq turned and faced the leader of the day shift of scientific Kerouack Mark, one of the strangest of all the people that was strange to the DCS.
"So angry that I saw or heard get ... - The scientist continued, turning purple and quizzical look - all right, Captain Rebeq? "
" All right, special agent Kerouack. "He said with relief, finally had reached the scientific. They would have something to work on.
"The coroner has arrived?"
"He's going up right now." Mark said.
"Always late ..."
"It's the nature of his profession ... - Mark chuckled - The doctor knows everything but can not do anything, the surgeon does not know anything, but it can do everything, and the pathologist knows everything and can do everything but too late ... "

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A brutal murder (Episode 2.5.2)

agents followed Bauer through the paved courtyard and then up a stone stairway of the Baroque style.
"Look at that!" Drake said nudging to Adrian. The ceiling was decorated with ancient frescoes, representing the landlord with an expression somewhat perplexed for being tanned like an ancient Roman.
The walls were decorated with gilded stucco and panels of imitation marble. The whole thing was quite dusty and dirty but it was still his figure.
At the top of the stairs opened a door which had been decorated with yellow ribbons affixed with the word CRIME SCENE DO NOT CROSS. Leaning against the doorjamb was an agent of murder rather shaken, was little more than a boy.
"Cheer up Grimaud. - Gave him courage Bauer - The first day is always a crap. "
" If you say so, sir ... "replied the agent, half-hearted and sad. The captain of the Homicide
ignored him and turned to Rebeq. "I know you like to have a look around without knowing anything about the case ... "
" Indeed they are. We prefer not to have biases. "
Bauer shrugged and smiled, pointing to the door. "I do not want to ruin the surprise ... Make yourselves at home. "
Rebeq chuckled and passed under the tapes.

Beyond the door was opened a huge hall.
With a little effort each agent could imagine that under the high ceiling painted with classical gods and allegorical figures had been held magnificent balls. Magnificently dressed ladies and knights from the powdered wigs had a whirling dance step on the floor of inlaid wood, and intriguing conversation, while liveried servants turned among the guests bringing trays filled with delicacies and fine wine and wine glasses were a thousand candles shone and gilded mirrors.

Now the hall was in darkness. Dim light filtering through the blinds closed and everything was covered by a veil of dust. Everything but the bodies and the symbol painted in red on the wall.

There was so much blood spilled on the floor of the hall like a crimson lake. Moreover
with what they did to the two poor souls lying in the middle of the room ...
Drake approached the victims, being careful not to step on any track. He stopped at the edge of the big red puddle and looked thoughtful.
were young: boy had a very trendy emo hair, with a large clump that fell over her eyes, she seemed to have no more than fifteen years.
Rebeq also came to observe.
The room was full of silence.
Someone had taken two teenagers, had abused them, they had been decapitated and had removed the heart from their chest.
The crime scene was not as bad as last time, but in a sense it was even worse.
In the sense that the difference between this and the senseless slaughter perpetrated by an elemental out of control sought was premeditation and cruelty. DCS
agents knew to be in front of something dangerous.

Monster Engery Belly Rings

a serious crime (Episode 2.5.1)

It was now that afternoon, but the men of the DCS were able to identify most of those arrested. Many had already been reported on the loose, others still waiting in the guardhouse.

The office phone rang Rebeq of around 15.30.
His men furtively peeped from the window, hoping it was a call to take action. They could not have more than office work.
The captain looked puzzled and a bit 'angry. After a moment he hung up and left the office.
"Well guys, - announced without showing great enthusiasm - it seems that this afternoon we will have something to do."
agents emitted a sigh of relief.
"There is a 11-17 in a building for sale in Schwartzwald." Rebeq continued.
"A 11-17? - Kimaira asked the trainee, perplexed - It does not mean multiple murder? "
" Indeed. - Confirmed Drake - Just next door, 'sti ... assholes But anyway, this is not for the killings? What are we going to do? "
" That's what I wondered too. - Confessed to the captain - but that the killings have specifically asked us ... And we go, right? "
" Sure, "they answered in chorus agents.
"Then in march! I want to ready in five minutes. "Rebeq ordered. Captain Narwia
agents watched them go out with obvious envy.

The scene of the crime for once could not be found on the corner of the end of the world.
The command was enough to get a half hour drive at normal speed, with Adrian at the helm of the van were enough twenty minutes scarce.
was an ancient palace, in baroque style in a somewhat 'isolated but very chic Magic Schwartzwald up area. At the time the building had all the shutters closed and seemed to need a good restoration of the facade: the ocher paint was peeling all over. Above the dark wooden door, when open, stands a big white sign that says SALE painted in red block letters.
All around there were other buildings but also best-kept ancient and modern villas. An area for the rich. At the moment most of the houses were empty. It was mid-July and I had to be wealthy owners in a few exclusive resorts.
There were three cars parked in front of the PME to the palace, but not yet seen the vans of the Morgue and the lab. Late as always, they thought the agents.
Adrian van parked dangerously close to one of the machines in the killings. The captain of the holder
Homicide investigations, Gustav Bauer, a kind of Viking, he headed straight for Rebeq.
"Thank God you've arrived ..." he muttered with his bass voice
"And why? - Asked Rebeq - Is it really that ugly thing? "
The DCS is usually occupied by organized crime, serial killer and terrorist, whatever he had the potential to cause a nonsense of the victims. The homicide was in the habit of asking for help to them whenever I was in front of something unusually perverse and macabre. Usually there guessed.
"No, not even remotely like last time. - Bauer said with evident relief - But there is a certain ritual a ticket ... "
" Uhm ... Interesting. - Rebeq said, stroking the goatee - Let's see, then, the crime scene. "
" I make my way. "Bauer said.

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Documents Please! (Episode 2.4.2.)

Mulling swearing and wishing horrible diseases of the heart Vierkhoff and Big Boss, staff of the DCS is arranged to spend the morning filling out paperwork.

Karl von Shillingfurst, said "the little Karl, son of a rich and ancient magic German family, had entered the PME only a few months and was not practical for many procedures. Unfortunately for him the relationship was one of them.
"Come on Karl, we do so, - proposed Saimir the elf with an evil smile - because you get to know you, I'll take you to fill out and I stopped. What do you say? "
Karl did not even have time to say" Ma .. I ... "Saimir that had already gone to procure a stand still.
sighed in resignation, looking down on the sheets scattered on his desk. He turned on the PC.
" Scheisse!" He hissed angrily. The elf had put it in the bag.
was a rookie's life hell.

Saimir When he returned, shortly afterwards, pushing before it the elf tattoo that had been confined in the guardhouse, Karl had already reassembled enough.
Sistemi sheets in front of him while handcuffed to Saimir chair the other elf very angry and nervously cleared his throat. The stopped looked decidedly unfriendly.
The first field to be filled was titled: General.
"What's your name? asked the ELF handcuffed.
"Aikanairo." He replied grimly. Karl
assumed a puzzled expression, but anyway, the name inserted in the terminal. The archives of the Registry contained data of all the magic of Europe's citizens. If there was someone named would certainly have found.
Nothing.
"Look at that perjury is a crime." Warned him, trying to maintain a neutral tone.
"But this is my name! "protested Aikanairo.
Saimir PC monitor peered over his shoulder to Karl. He was not sure that the rookie had guessed the correct spelling of the name.
"Hey, dude - he said, conciliatory - now we do the spelling and try again. A good boy. "
" Aikanairo. - The elf began seriously to get angry - AIKANAIRO "Karl
insert the name and pressed enter.
The machine we thought for a moment.
ITEM NO MATCH YOUR SEARCH. The error message had an air of final sentence.
Saimir shook his head. "There's still time to tell us your real name, you know ..."
"I was taking the piss? - Yelled Aikanairo violent shaking in the chair - this is my damn name! "
Attracted by the casino came also the captain Narwia.
"What happened?"
"This guy refuses to provide names and addresses." Karl said.
"No!" Protested Aikanairo.
"Let's say that gives us a name that does not exist in the registry." Saimir granted.
Narwia thought about it a bit '. "Where are you from?" Asked to stop.
"From Avin'Tahl."
"Ah, now everything is explained," exclaimed Narwia.
Saimir and Karl looked at him to question.
"on that side the elves have more than one name at times. Maybe it is registered with one of the other. "Said the captain.
Aikanairo nodded, a bit 'quieter. "In fact, this is my dagoresse , but everyone calls me that."
Karl became confused again.
"It means 'nom de guerre'." Saimir came to his aid.
"Well, try another one, then." Karl said. The affair was proving more complicated than expected.
"Echtyar."
Karl punched yet another unlikely name.
"Do not there either. "
" That shit! "Aikanairo swore, raising his eyes to heaven.
"Do you have another name?" Inquired Narwia.
Aikanairo nodded sadly.
"Would you mind telling us, then? We do not have mica all morning! "Urged the Saimir.
"It would be my ataresse ..." Aikanairo said, reluctantly.
Karl had given to understand. Just waiting to try another name.
"Come on! Shoot, brother, "he insisted Saimir.
"Ereinion." Muttered the elf almost inaudible, keeping his eyes fixed on the ground.
"Eh? - Said Saimir - We have not heard ... mica "
" Ereinion "said stronger, blushing to the tips of his ears.
Saimir Narwia exchanged glances and amused and then burst out laughing like crazy.
"Young Dad" Narwia laughed, with tears in my eyes from laughing.
"We do not believe that it meant" said Saimir amid the laughter.
Aikanairo had assumed a purplish hue, and grinding his teeth.
Karl put his hands in his hair and made this attempt with the terminal. The data finally appeared he wanted.
heaved a sigh of relief.
From then on, was a downhill road. Hard
it could get any worse.